Investing in global mobile consumer business
It was only about three weeks ago when the team behind predictive intelligence app Sherpa announced a hefty seed round and that it was rolling the app out to private beta users. Now it seems they’re all ready for prime time… with a few changes.
Since there’s already a glut of mobile apps named Sherpa floating around out there, founder and CEO Bill Ferrell thought it was high time for a bit of rebranding — to that end Sherpa has been renamed Osito, and it’s ready for you to download in the iOS App Store.
Here’s a bit of background in case you haven’t been keeping tabs..
The RealReal has raised $14 million to grow its luxury online resale marketplace, which it claims is “second only to eBay.” The startup’s team of professional stylists and fashion experts hand-select and authenticate pre-owned designer goods from brands like Chanel, Dior, Gucci, Hermes, Louis Vuitton, and Cartier. The goods are sold in 72 hour flash sales for prices at up to 90% off the original cost.
New Yorkers spreading the news about The Real Real (NY ABC News 7)
“The business is continuing to expand very quickly,” Rent the Runway co-founder and CEO Jennifer Hyman told WWD, where the news was first reported, indicating that the company would invest the new funding “in people, marketing and scaling our operation to make sure we are delivering incredible customer experiences.”
“Over the next year, we have plans to expand our showrooms,” she added, referring to real-world retail locations where consumers can try on outfits and get advice from Rent the Runway style advisors..