Investing in global mobile consumer business

Facebook tests "Want" button

Facebook is testing a "wishlists" feature with several retail partners, allowing users to flag images of desired products by clicking a special "want" button. "People will be able to engage with these collections and share things they're interested in with their friends. People can click through and buy these items off of Facebook," Facebook said in a statement. via reuters.com

Facebook is testing a "wishlists" feature with several retail partners, allowing users to flag images of desired products by clicking a special "want" button.

"People will be able to engage with these collections and share things they're interested in with their friends. People can click through and buy these items off of Facebook," Facebook said in a statement.

Facebook’s Timeline Apps Intro Actions Like “Bought,” “Want” & “Love”

Facebook has partnered up with sixty different startups to add their “stories” to Facebook Timeline, through apps that span different verticals from Food, Fashion to Travel. Already apps like Fab.com, Foodspotting, Foodily, Ticketmaster, Pinterest, Rotten Tomatoes, Pose, Kobo, Gogobot, and TripAdvisor have signed on to share these stories — which go beyond what we’re used to on Facebook.   via techcrunch.com  

Facebook has partnered up with sixty different startups to add their “stories” to Facebook Timeline, through apps that span different verticals from Food, Fashion to Travel. Already apps like Fab.com, Foodspotting, Foodily, Ticketmaster, Pinterest, Rotten Tomatoes, Pose, Kobo, Gogobot, and TripAdvisor have signed on to share these stories — which go beyond what we’re used to on Facebook.

 

 

Facebook Social Commerce

facebook

Facebook’s Social Graph was, in a sense, the social media giant’s centre of existence till a few years ago. It was a tree of Facebookers’ social connections. Last year, Facebook extended the Social Graph’s capabilities or reach, by allowing users to be linked to Facebook pages and other third-party sites, with ‘Like’ buttons through Open Graph. Now, Facebook has moved from verb (i.e.) like to ‘actions’ and ‘objects’, as many experts are describing it through its Open Graph Beta. Actions could indicate what a Facebooker does, such as, ‘write’ or ‘run’. Objects are associations that can be made with the verbs, like ‘shoes’ for run or ‘books’ for write..

Facebook Is Where ‘We’re Going As An Industry’

"Benioff is quick to say that the social revolution is coming to enterprise software, that it is inevitable, and that those who don’t get on board are going to fall by the wayside. It is of utmost importance for enterprises (and let’s be honest, every company out there) to listen to their customers. And, as Benioff perceptively surmised, their customers — across the board — are on social networks, which is exactly where they should be interacting with them.." via techcrunch.com

"Benioff is quick to say that the social revolution is coming to enterprise software, that it is inevitable, and that those who don’t get on board are going to fall by the wayside. It is of utmost importance for enterprises (and let’s be honest, every company out there) to listen to their customers. And, as Benioff perceptively surmised, their customers — across the board — are on social networks, which is exactly where they should be interacting with them.."